PRIVACY POLICY

Our company and its affiliates respect and protect the personal information and privacy of users of our products or services. We will collect, use, store and share the personal information of users (hereinafter referred to as "you") in accordance with this privacy policy. Before using our products and services, please read carefully and thoroughly understand this privacy policy, and start using it only after you confirm that you fully understand and agree. If you do not agree with the contents of this privacy policy, it may cause our products and services to fail to function properly or to fail to achieve the intended service effect, you should immediately stop accessing/using our products and/or services. By using or continuing to use our products and/or services, you consent to the collection, use, storage, sharing, transfer and disclosure of your personal information by us in accordance with this privacy policy (including updated versions), and to the content of this policy.

1. What information do we collect about you;
2. How will we use the information about you;
3. Who do we share your information with;
4. How long do we keep hold of your information;
5. How can I exercise my rights over my information;
6. Dispute Resolution;
7. How will we notify you of changes;
8. Contact Information

This privacy policy applies to all our company services that directly reference or link to this policy.

SECTION 1： WHERE WE ARE A DATA CONTROLLER

1.1.The Types of Personal Information We Use. This section describes the different types of personal information we collect and how we collect it. We will collect and use the following information about you: Information you provide us.

•When you register for the Game (including your nominated nickname, or custom accounts and information we import from your connected social media account (Facebook, etc.) in order to set up your profile, including your name as it appears on your social media profile and your profile picture); •When you log-in as a ‘gues’t in order to use the Game (your nickname); •When you participate in a survey in the Game (in which case we will process the information you provide to us as part of the survey); •Information you provide when seeking help from us such as your name, telephone number and records of the issues you experience; •Billing information, such as your name, payment card number and payment account details

Information we collect about you. We automatically collect certain data from you when you use the Game, including your Ip address and device information (such as application version, network type, OS) and information regarding your use of the Game, such as date and time stamps of actions. We also collect and store your data each time you interact with us,for example, when you use in-app support to communicate with us. Information you generate and display in the course of using the Game Services. You may provide additional information as part of your profile (such as gender). You may also provide or generate information when you communicate with other users in the Game (e.g., chat log data, chat content).

Data we collect from our partners.
•Data we receive if you link a third party tool with the Service (such as Facebook, etc.).
•Demographic data (such as to determine the coarse location of your IP address)
•Data to fight fraud (such as refund abuse in games or click fraud in advertising)
•Data from platforms that the games run on (such as to verify payment)
•Data for advertising and analytics purposes, so we can provide you a better Service Cookies.

We use cookies and other similar technologies (e.g. web beacons, log files, scripts and eTags) (“Cookies”) to enhance your experience using the Services. Cookies are small files which,when placed on your device, enable us to provide certain features and functionality. You have the option to permit installation of such Cookies or subsequently disable them. You may accept all cookies, or instruct the device (in the case of the Game) to provide notice at the time of installation of cookies, or refuse to accept all cookies by adjusting the relevant cookie retention function in your device. However, in the event of your refusal to install cookies, the Game may be unable to operate as designed.

2.How we use your personal information We will use the information in the following ways:

a.Nickname: we use this information to create your account for the Game in accordance with your request;
b.Social Media Information: we use this information to create your account for the Game in accordance with your request;
c.Generated Open ID: we generate this ID and use this ID to store your Game data (including level and progress) with your profile;
d.Game Play Statistics (Level, Score/s): we use this information to provide you with feedback and information about your gameplay and progress;
e.IP Address: we use this information to improve our services, including the functionality of the Game;
f.Device ID, Device Information: we use this information to improve our services, including the functionality of the Game: for security and verification purposes; identify and address bugs and assess game function for optimization; and to combat users registering for multiple accounts; g.Advertising ID: if you click on a link that advertises the Game, we store the
Advertising ID for that advertisement with your profile;
h.Chat Data: if you enable chat services (audio or text) then we will process such data in order to deliver your messages to other users;
i.Transaction Records: payments on Google Play or iOS AppStore . We use this information to maintain a record of your transaction history;
j.Customer Support Ticket ID & User Communications with Support: we use this information to improve our services, provide troubleshooting such as addressing and remediating technical issues and bugs;
k.Security-Related Information: we use this information for security and verification purposes: identify and address bugs and assess game function to optimize action; solve game crashes and optimize compatibility of devices with the game; and to combat users registering for multiple accounts;
l.Survey Information and content of survey responses: we use this information to improve our services.br> Legal Basis for Processingbr> If you are a resident of the European Union, we rely on a number of legal grounds to process information about you. For example, we will process information about you where we have your consent, where we have a legitimate interest to do so, where the processing is necessary for the performance of a contract with you, and where we have a legal obligation to process your information. For example, we rely on our legitimate interests to serve targeted marketing and on contractual necessity to process information when you create an account. To learn more about the legal grounds on which we rely to process your information for any particular purpose, please contact us in the manner agreed in section 3, article 6 (Contact & Complaints) of this privacy policy.

3.How We Share Your Personal Information

We share your personal information with selected third parties in and outside your country, including:
•Other players and users. Social features are a core component of our games. Other players and users may, for example, see your profile data, in-game activities and read the messages you have posted.
•Partners working for our company. Our company has partners to perform services for us. These partners process your data only at and according to our company’s instructions to provide the service, such as hosting, player support, advertising, analytics and fraud prevention.
•Other companies and public authorities.In order to combat fraud and illegal activity, we may exchange data with other companies and organizations and provide it to public authorities in response to lawful requests. We may also disclose your data based on your consent, to comply with the law or to protect the rights, property or safety of us, our players or others.
•Our affiliates share your personal information with us;
•Law enforcement agencies, public authorities or other judicial bodies and organizations.
•A third party that acquires all or substantially all of us or our business. We will disclose information to a third party in the event that we sell or buy any business or undergo a merger, in which case we will disclose your data to the prospective buyer of such business. We will also disclose information to a third party if we sell, buy, merge or partner with other companies or businesses, or sell some or all of our assets. In such transactions, user information may be among the transferred assets

4.Data Retention We will retain your personal information as described below (except if otherwise required to be retained by applicable law).

a.Nickname: stored for the lifetime of your use of the Game, until account deletion in accordance with your request, upon which it will be deleted within 30 days;
b.Social Network Information: stored for the lifetime of your use of the Game, until account deletion in accordance with your request or you revoke access to your social media account, upon which it will be deleted within 15 days;
c.Game Play Statistics (Level, Score/s): stored for the lifetime of your use of the Game, until account deletion in accordance with your request, upon which it will be deleted within 30 days; Where you do not request for account deletion, such data will be retained for 1 year after the Game is shut down, before it is deleted; Chat Communications (Text): stored for the lifetime of your use of the Game, until account deletion in accordance with your request, upon which it will be deleted within 7 days; Where you do not request for account deletion, such data will be retained for 1 year after the Game is shut down, before it is deleted;
d.Open ID: stored for the lifetime of your use of the Game, until account deletion in accordance with your request, upon which it will be deleted within 15 days; Where you do not request account deletion, such data will be retained for 1 year after the Game is shut down, before it is deleted.
e.IP Address: stored for the lifetime of your use of the Game, until account deletion in accordance with your request, upon which it will be deleted within 15 days; Where you do not request for account deletion, such data will be retained for 1 year after the Game is shut down, before it is deleted;
f.Device ID, Device Information: stored for the lifetime of your use of the Game, until account deletion in accordance with your request, upon which it will be deleted within 30 days; Where you do not request for account deletion, such data will be retained for 1 year after the Game is shut down, before it is deleted;
g.Advertising ID: stored for the lifetime of your use of the Game, until account deletion in accordance with your request, upon which it will be deleted within 15 days; Where you do not request for account deletion, such data will be retained for 1 year after the Game is shut down, before it is deleted; Transaction Records: stored for the lifetime of your use of the Game, until account deletion in accordance with your request or, according to relevant laws and regulations, the data must be retained within a certain period of time;
h.Customer Support Ticket ID & User Communications with Support: support data is deleted within 30 days of a lawful request from you for the erasure of such data (see the Erasure section of this privacy policy).
i.Security-Related Information: stored for the lifetime of your use of the Game, until account deletion in accordance with your request, upon which it will be deleted within 30 days.
j.Survey Information and content of survey responses: stored for: (a) if you provide your email as part of the survey, up to 6 months (in order for us to follow up with you) and then the data is anonymized; or (b) if you do not provide your email as part of the survey, up to 1 month and then the data is anonymized.
Personal Information is kept until the end of its life cycle (as set out in the retention policy above). When destroying personal information, measures will be taken to make the personal information irrecoverable or irreproducible, and electronic files which contain personal information will be deleted permanently using a technical method which makes the files irreproducible. In the event that the processing and retention period has terminated, personal information is required to be retained continuously for other reasons, including for the purposes as prescribed under applicable laws, the relevant personal information will be stored and maintained separately from other types of personal information. If you require us to destroy your personal information before the end of its life cycle (as set out in the retention policy above), we will destroy your personal information in accordance with local laws.

SECTION 2：YOUR RIGHTS

This section (“Your Rights”) applies to users that are located in the European Economic Area only. For users located in other territories, please refer to the privacy clause in our Term of Service. You have certain rights in relation to the personal information we hold about you. Some of these only apply in certain circumstances (as set out in more detail below). We must respond to a request by you to exercise those rights without undue delay and at least within one month (though this may be extended by a further two months in certain circumstances).

1.Access

You have the right to access personal information we hold about you, how we use it, and who we share it with. You can access the personal information you have made available as part of your account by logging into your Game account.

2.Portability

You have the right to receive a copy of certain personal information we process about you. This comprises any personal information we process on the basis of your consent (e.g., certain survey information) or pursuant to our contract with you, as described in the section “How We Use Your Personal Information”You have the right to receive this information in a structured, commonly used and machine-readable format. You also have the right to request that we transfer that personal information to another party. If you wish for us to transfer such personal information to a third party, please ensure you detail that party in your request. Note that we can only do so where it is technically feasible. Please note that we may not be able to provide you with personal information if providing it would interfere with another’s rights (e.g., where providing the personal information we hold about you would reveal information about another person or our trade secrets or intellectual property).

3.Correction

You have the right to correct any personal information held about you that is inaccurate. You can access the personal information you have made available as part of your account by logging into your Game account. If you believe we hold any other personal information about you and that information is inaccurate, please contact us.

4.Erasure

You can request the deletion of your personal account information by submitting an “Account Deletion” request on the Help screen within the application. When account deletion is completed, all data and information of the user account, in-game progress, and any unused virtual items will be deleted.
To submit a request for account deletion, you can go to the Help page in the application and tap ‘Account Deletion’ to apply for the deletion of your game account. You can do so by following these steps: Log in to the game - Click on your profile - Click on ‘?’. - Click on ‘Feedback’ - Click on ‘Account Deletion’.
Please note that once applying, your game account will be permanently deleted after 15 days, we will delete your personal data in accordance with the provisions of the regulations, and failure to comply with these standards can result in our app being restricted.
If there is any other personal information you believe we process that you would like us to erase, please contact us via the contact information in the Game or send us email to the customer service email epicheroes22@outlook.com .
You may request that we erase the personal information we hold about you in the following circumstances:
·You believe that it is no longer necessary for us to hold such personal information;
·You believe the personal information we hold about you is being unlawfully processed by us.
You can also exercise your right to restrict our processing of your personal information (as described below) whilst we consider your request.
We may need to retain personal information if there are valid grounds [under data protection laws for us to do so (e.g., for the defence of legal claims or freedom of expression) but we will let you know if that is the case. Where you have requested that we erase personal information that has been made available publicly on the Game Services and there are grounds for erasure, we will use reasonable steps to try to tell others that are displaying the personal information or providing links to the personal information to erase it too.

5.Restriction

Restriction of Processing to Storage Only you have a right to require us to stop processing the personal information we hold about you other than for storage purposes in certain circumstances. Please note, however, that if we stop processing the personal information, we may use it again if there are valid grounds under data protection laws for us to do so (e.g., for the defence of legal claims or for another’s protection). As mentioned above, where we agree to stop processing the personal information, we will try to tell any third party to whom we have disclosed the relevant personal information so that they can stop processing it too.
You may request we stop processing and just store the personal information we hold about you where:
•You believe the personal information is not accurate for the period it takes for us to verify whether it is accurate
•You wish to erase the personal information as the processing we are doing is unlawful but you want us to retain the personal information but just store it instead;
•You wish to erase the personal information as it is no longer necessary for our purposes but you require it to be stored for the establishment, exercise or defence of legal claims.

6.Objection

You have the right to object to our processing of personal information about you. We will consider your request in other circumstances as detailed below.

7.Announcements

We may from time to time send you announcements when we consider it necessary to do so (such as when we temporarily suspend Game access for maintenance, or security, privacy or administrative-related communications). You may not opt-out of these service-related announcements, which are not promotional in nature.

SECTION 3：MISCELLANEOUS

1.Information security

We have implemented administrative, physical and technical security measures that are designed to protect your information from loss, theft, misuse, unauthorized access, disclosure, alteration and destruction. You should understand though that, despite our efforts, no security can be guaranteed as impenetrable.

2.Information about children

We do not knowingly collect or solicit personal information from or direct or target interest based advertising to anyone under the age of 16 or knowingly allow such persons to use our Services. If you are under 16, please do not send any information about yourself to us, including your name, address, telephone number, or email address. No one under the age of 16 may provide any personal information. In the event that we learn that we have collected personal information from a child under age 16, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under the age of 16, please contact us.

3.Links to Sites and Service Operated by Others

Our company Service may contain links to other sites, applications, and services. Because our company does not operate those other sites, applications, and services, we cannot take responsibility for the privacy practices of the entities that operate them. We recommend that you consistently check privacy policies to understand an operator’s practices. As a reminder, this policy describes our company’s practices.

4.Changes

Our company may update this privacy policy from time to time, such amendments also form part of this policy. When we update it, we will revise the "Last Updated" date above. If we make material changes in the way we collect, use, retain or share your personal information, we will notify you in the following ways: sending you an email at the last email address that you provided us, highlighting it on the noticeable spot in the game or posting notice of the changes on the services covered by this privacy policy. If you continue to use our products and/or services after the changing of privacy policy, you will be deemed to have accepted the changed policy. If you do not agree with the revised policy, you should stop using our products and/or services.

5.International Transfer

We may transfer information that we collect about you to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. Please note that these countries and jurisdictions may not have the same data protection laws as your own jurisdiction, and we take steps to ensure adequate safeguards are in place to enable transfer of information and the use and disclosure of information about you, including personal information, as described in this Policy.

6. Contact & Complaints

Questions, comments and requests regarding this policy are welcomed.
In the event that you wish to make a complaint about how we process your personal information, please contact us in the first instance and we will endeavor to deal with your request as soon as possible. This is without prejudice to your right to launch a claim with the data protection authority in the country in which you live or work where you think we have infringed data protection laws.
Contact Us If you have any further questions this User Agreement or the privacy practices of us, please contact us via the contact information in the Game or on the official website of the Game，or send an email to the customer service email epicheroes22@outlook.com.

7.Controlling Law and Jurisdiction

This policy and any action related thereto will be governed by the laws of People’s Republic of China without regard to its conflict of laws provisions. Any dispute arising from or in connection with this Policy shall be submitted to the China International Economic and Trade Arbitration Commission (“CIETAC”) for arbitration, which shall be conducted in accordance with CIETAC's arbitration rules in effect at the time of applying for arbitration. The language to be used in the arbitrac proceedings shall be Chinese. The arbitrac award is final and binding upon both parties.

8.Go Into Effect

•This privacy policy shall take effect as of the date of publication, and the revised policy shall take effect as of the date of update in case of any subsequent amendments.
•Any provision of this privacy policy is partially or wholly invalid and shall not affect the validity of any other provision.
•All headings in this privacy policy are for eye-catching and easy reading only, and have no actual meaning in themselves, and are not used as the basis for the interpretation of the meaning of this agreement.